Looking for Specification Marketing
for Architectural Products?
Specification marketing is a focused marketing strategy to ensure your products get specified on a building construction project. There is a huge demand for specification marketing for architectural products manufacturers. Specification marketing supports and increases the chance of winning the projects by creating awareness and demand from the early stage of the project.
Our team connects with Architects and presents the specification details with standards, codes and compliances and support in specifying the products in the design stage. Specification marketing is different from traditional marketing. Specification marketing focuses on design insight that changes the way architects witness their design challenges and your product. The insight leads back to the unique qualities of the product and specifications written in the projects during design stage are harder to break.
We create the plan and uses most effective tools to identify the projects and Architects behind the projects and approach for specification marketing. Through continuing professional development activities, we offer to learn the new products, technologies and updated codes and compliances in the industry. CPD provides opportunities to build your brand awareness and increases recognition and provides the chance of transforming the relationship from product manufacturer to trusted advisor in the field.
VETLA’s consulting services extend beyond immediate needs, incorporating forward-thinking approaches to future-proof architectural products and solutions. We consider evolving technologies and construction trends to ensure sustained relevance and longevity.
